This isn't a corporate content mill job. You'll *OWN* Anchor's video world: planning, creating, posting, and tracking educational videos and social content that actually help homeowners understand foundation issues. Think YouTube Shorts about why cracks happen, longer videos explaining repair methods or pricing to assist the sales process, and social content that makes foundation repair . . . dare we say it . . . interesting?
Your Day-to-Day:
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Own video strategy and production – from idea to upload, following our brand and our "educate, don't intimidate" approach
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Create weekly content – at least one long-form and one short-form video each week, plus social content that supports our sales team
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Write scripts and plan shoots – we have templates and systems, but we want your creative input and ownership too
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Film on-site – you'll ride along to job sites to capture real foundation work in action
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Interview our team on camera – help our owner and estimators look and sound natural, make sense, and teach to the everyday homeowner
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Edit videos – in CapCut, Premiere, DaVinci, or whatever you're fastest in, adding b-roll, graphics, and text overlays that make technical stuff easy to get
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Repurpose content – turn long videos into Shorts, Reels, and clips for our blog and sales emails
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Publish and optimize – upload, make thumbnails, and write titles and descriptions for each platform (Does YouTube need different copy than Instagram? You will decide.)
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Track performance – pick the KPIs that matter, dig into the analytics, and keep improving
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Stay on top of trends and competitors – what's working on YouTube? Facebook? Should we expand into Instagram? Anything good we can “borrow” from our competition? Track and bring us the best ideas!
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Keep things organized – keep our video library and assets tidy so we can find stuff when we need it
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Collaborate with the team – you'll be trained by and work closely with our Director of Marketing/Education and make our sales/estimator crew look and sound great
Please read the full job listing at https://anchorfoundationrepair.net/join-team-anchor/ and follow all instructions to apply.
